OR, YOU COULD
TAKE A DELAMAIN.

In the gritty, sardonic world of Cyberpunk 2077, the Delamain corporation runs a luxury, AI-powered cab service that specializes in getting its customers from point A to point B—

no matter how many guns are pointed at them.

​

Think Uber, if all the cars had guns, bulletproof windows, and a monotone machine in the driver's seat.

​

In the game, Delamain's core clients are high-profile members of the city's

corporate aristocracy, and mercenaries who can afford it...​

 

...or, who can't afford the alternative.

​​

The following work attempts to imagine what ads for the Delamain corporation might look like, if they were to expand their services and advertise to a broader, less-flush audience.

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This brief asked for two graphic advertisements with a uniform theme and one graphic with a blurb.

The ads are meant to support the newest, cheapest line of Delamain cabs, aimed at

Night city locals who have fewer eddies to burn, but fear death all the same.

All of the advertisements have been built around my campaign concept:

Or, You Could Take A Delamain.